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AI-Driven Customer Service Transformation: A Case Study on Qapital
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 金融与保险
适用功能
- 产品研发
- 销售与市场营销
用例
- 对话机器人
- 时间敏感网络
挑战
Qapital 是一项仅限移动设备的银行服务,在管理客户服务查询方面面临着重大挑战。尽管 Qapital 在 2017 年被 Google 评为“年度最具创新应用程序”,但事实证明,Qapital 对 Zendesk 实时客服人员服务客户服务的依赖是一个瓶颈。该公司经历了漫长的等待时间和不断增加的票单,这不仅让客户感到沮丧,而且也让客服人员很难专注于更复杂的问题。作为一家致力于将保守的银行业数字化的公司,Qapital 热衷于为其客户支持带来同样水平的创新。
关于客户
Qapital 是一项仅限移动设备的银行服务,于 2017 年被 Google 列为“年度最具创新应用”。该公司成立的目的是实现保守银行业的数字化,让客户能够更轻松、更直观地进行计划根据他们的个人财务目标进行投资和储蓄。随着公司的发展,它为客户节省了超过 10 亿美元。然而,它对 Zendesk 现场代理提供客户服务的依赖造成了障碍,等待时间长且票务清单不断增加。
解决方案
Qapital 决定整合一个人工智能客户服务聊天机器人来处理客户咨询。该公司与 Ada 的自动化客户体验 (ACX) 顾问合作,在短短 30 天内推出了一个 24/7 人工智能客户服务聊天机器人。该聊天机器人旨在与 Zendesk 无缝集成,在必要时提供从机器人到现场代理的平稳过渡。它还提供适合移动设备的全渠道体验。重要的是,聊天机器人可以由非技术团队管理,允许客户支持代理构建和管理聊天机器人,而无需开发人员。这使支持代理能够在需要时立即创建、添加、更新和增强内容。
运营影响
数量效益
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