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Google Cloud Platform > 实例探究 > 亚洲航空:利用 Google Cloud 进行数据驱动转型
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AirAsia's Digital Transformation with Google Cloud: Enhancing Pricing, Revenue, and Customer Experience

技术
  • 分析与建模 - 机器学习
  • 基础设施即服务 (IaaS) - 公共云
适用行业
  • 设备与机械
  • 国家安全与国防
适用功能
  • 质量保证
用例
  • 对话机器人
  • 篡改检测
服务
  • 云规划/设计/实施服务
  • 系统集成
挑战
亚航需要能够捕获、处理、分析和报告数据的技术和服务,同时提供物有所值并满足其速度和可用性要求。该航空公司还希望最大限度地减少对其技术团队的基础设施管理和系统管理需求。
关于客户
亚洲航空是一家低成本航空公司,在亚太地区运营,为 25 个市场的 150 多个目的地提供服务。他们的目标是提供创新、个性化的产品和服务,以满足乘客的需求。
解决方案
亚航选择 Google Cloud 作为最适合其业务的云。他们实施了各种 Google Cloud 服务,例如 BigQuery、Looker Studio、Pub/Sub、App Engine、AI Platform、Kubernetes Engine、Cloud Storage、Dataflow 和 Operations。这些服务使亚航能够捕获、分析和报告数据,简化运营并改善部门之间的协作。他们还部署了用于身份和访问管理的 Cloud Identity,以及用于语音和对话界面的 Dialogflow。
运营影响
  • The deployment of Google Cloud has resulted in a reliable base from which AirAsia can launch new products and features. The stability of Google Cloud service means that developers and product engineers can focus on turning ideas into reality. The use of Dialogflow has streamlined operations and reduced costs, improving on-time performance and operational efficiency. The deployment of a 'safety bot' for airport ground staff has increased employee interaction, ensuring proper safety measures. The HR department uses a Dialogflow-powered bot to run a post-orientation engagement program for new employees, saving HR employees time from scheduling one-on-one meetings. The deployment of Cloud Identity has enabled the airline to have a single identity and set of credentials for each employee, which they could use to access all the applications they need to be productive, both in the cloud and on-premises.
数量效益
  • Increases employee survey response rates by 30%
  • Enables movement towards a zero trust security model while reducing administration load on IT team
  • Increases business agility by deploying faster and more frequently

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