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Alation's Success with Qualified's Pipeline Cloud: A Case Study
技术
- 分析与建模 - 机器学习
- 网络与连接 - 网关
适用行业
- 设备与机械
- 石油和天然气
适用功能
- 销售与市场营销
用例
- 预测性维护
- 车载远程信息处理
服务
- 云规划/设计/实施服务
- 数据科学服务
挑战
Alation 知道他们的网站是管道生成的关键渠道，因此希望为其访问者提供直观的用户体验和导航。他们还需要一种方法来准确识别合格的买家并将其路由到他们的专用帐户所有者以进行实时对话。 Alation 之前的解决方案缺乏广泛的引线路由功能，导致错过了潜在的管道。
关于客户
Alation 是数据智能解决方案领域的领导者，在全球拥有 400 多家企业客户。它们帮助组织建立数据文化，并将机器学习与人类洞察力结合起来进行数据和元数据管理。 Alation 被超过 25% 的财富 100 强公司使用，总部位于硅谷，估值为 $1.2B。
解决方案
Alation 选择了 Pipeline Cloud（Qualified 提供的一套技术和流程）来解决他们的挑战。他们实施了合格的信使来迎接网站访问者并提供量身定制的体验。根据独特的标准，访客被迅速分类为买家群体，从而使销售代表能够专注于高价值客户。 Qualified 还可以将访客即时路由至专门的销售代表，以进行及时且相关的互动。此外，Alation 使用 Qualified for Outbound 来增强针对出站潜在客户的路由和警报。
运营影响
数量效益
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