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MindTickle > 实例探究 > Alexion Pharmaceuticals Has Reimagined Meetings and Training with Mindtickle
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Alexion Pharmaceuticals Has Reimagined Meetings and Training with Mindtickle

技术
  • 功能应用 - 企业资源规划系统 (ERP)
适用行业
  • 药品
适用功能
  • 人力资源
  • 销售与市场营销
用例
  • 虚拟培训
服务
  • 培训
挑战
Alexion Pharmaceutical, a company that has been delivering immunoregulatory drugs for the treatment of rare autoimmune and cardiovascular diseases for nearly 30 years, faced a significant challenge with their training program. Their training was far from perfect, with large amounts of information dumped on people all at once, leaving them to wade through it. Most of the time, they didn’t. In fact, a lot of the training traditionally created for international pharmaceutical congresses went unread. Their teams would work to create documents that were 80-100 pages that no one ever saw. Alexion knew they needed a new method to deliver this information more effectively.
关于客户
Alexion Pharmaceuticals, headquartered in Boston, Massachusetts, is a pharmaceutical company that has been in operation since 1992. The company has a workforce of 2,525 employees and is known for developing and commercializing immunoregulatory drugs for the treatment of rare autoimmune and cardiovascular diseases. For nearly 30 years, the company has been committed to transforming the lives of patients with rare and devastating diseases. The important role Alexion’s drugs serve requires in-depth knowledge for their salespeople and the medical community they serve, so training is a priority.
解决方案
Alexion was looking to completely transform their training into a self-paced program that could be broken into a continuum of easily digestible micro-learning modules, as opposed to just dumping everything on their employees at once. After reviewing their options, Alexion reached out to Mindtickle for help. To test the value of Mindtickle for their organization, they decided to pilot the platform to help them prepare for the MSVirtual Congress in September of 2020. Working with Mindtickle’s Content as a Service (CaaS) team, they were able to reimagine the content they delivered to Congress attendees, and they saw a difference right away.
运营影响
  • Content consumption at the MSVirtual Congress improved significantly.
  • Saved more than 40% of the development cost for their conference.
  • The data presented in Mindtickle was not only valuable for congresses, but it could also be repurposed for other applications.
数量效益
  • Content consumption at the MSVirtual Congress improved from 5% of attendees up to 50%
  • Saved more than 40% of the development cost for their conference

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