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Alpred SL: Global Expansion of a Local Sports Paper with Google Cloud
技术
- 分析与建模 - 预测分析
- 传感器 - 条码阅读器
适用行业
- 农业
- 建筑与基础设施
适用功能
- 销售与市场营销
用例
- 施工管理
- 基础设施检查
服务
- 云规划/设计/实施服务
- 系统集成
挑战
Alpred SL 面临的挑战是将当地体育报纸转变为可持续的数字体育媒体品牌。货币化是在线新闻业面临的主要挑战,尤其是对于不使用付费专区的出版物而言。
关于客户
Alpred SL 是一家西班牙信息服务公司,拥有主要的天气预报网络 Meteored。他们收购了当地体育报纸 Estadio Deportivo,旨在为世界各地的西班牙语体育迷创建一个免费、持续更新、100% 数字体育新闻平台。
解决方案
Alpred SL 决定关闭 Estadio Deportivo 的印刷版,转而 100% 数字化。他们与 Google Cloud 合作构建了快速、可扩展且安全的基础设施。他们将基础设施迁移到云端,并在 Google Kubernetes Engine 上部署了定制的内容管理系统 (CMS)。他们还使用各种 Google Cloud 服务(例如 Compute Engine、Cloud SQL、Cloud Build、ArtifactRegistry、Anthos 和 Firestore)来支持他们的服务。他们与 Google Play Console 和 Google Ad Manager 密切合作,通过广告服务通过 Estadio Deportivo 获利。
运营影响
数量效益
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