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AnalogFolk's Innovative Use of Facial Recognition for Marmite Taste Test
技术
- 分析与建模 - 机器学习
适用功能
- 销售与市场营销
用例
- 面部识别
- 周边安全与访问控制
服务
- 系统集成
- 测试与认证
挑战
AnalogFolk 是一家数字机构,其任务是创造一种创新且引人入胜的方式,让人们发现自己的“Marmite 基因”。我们面临的挑战是设计一个系统,能够准确地测量人们对品尝马麦酱(Marmite)的反应,马麦酱是一种以其不同口味而闻名的食品。目标是创造一种有趣的互动体验,鼓励用户在社交媒体上分享他们的结果,从而提高品牌知名度和产品销量。该挑战还涉及将面部识别技术与算法相结合的技术方面,该算法可以解释各种情绪并将其转化为对马麦酱的爱或恨。
关于客户
本案例研究中的客户是 AnalogFolk Marmite Tasteface,一家总部位于英国的数字代理商。该机构规模中等,拥有 50 至 999 名员工。 AnalogFolk 专注于为品牌创建创新的数字解决方案,重点是利用技术创造引人入胜的互动体验。在这个项目中,他们代表 Marmite 工作,这是一个以其独特且与众不同的口味而闻名的食品品牌。该项目的目标是创造一种有趣且引人入胜的方式,让人们发现自己的“Marmite 基因”,并鼓励他们在社交媒体上分享他们的结果。
解决方案
AnalogFolk 开发了一款名为 TasteFace 的网络应用程序,邀请用户品尝 Marmite,同时该应用程序使用面部识别技术来分析他们的反应。该软件基于 Microsoft Emotion API 构建,可识别幸福、厌恶、蔑视、惊讶和恐惧等八种情绪的面部表情。 AnalogFolk 开发了一种定制算法,可以将这些情绪转化为对 Marmite 的爱恨情仇。味道测试结束后,该应用程序给用户提供了 0% 到 100% 之间的评分,并鼓励他们通过社交媒体的可定制反应 gif 分享测试结果。该项目是通过与微软的密切合作取得成果的。
运营影响
数量效益
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