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Analytics en Vogue: How Condé Nast uses data to evolve from a prolific print content creator to a digital media empire
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - 数据可视化
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
挑战
Condé Nast, a dominant player in the international magazine market, embraced the digital revolution to engage with its audience in new ways. However, with its new digital applications, Condé Nast soon encountered more data than ever before. Hidden inside that data were key customer trends that could help Condé Nast create content more precisely aligned to customer appetites and seize advertising opportunities with sharper accuracy. Realizing this, Condé Nast began developing business intelligence infrastructure to make smarter use of its data, and it knew choosing the right partners in the digital transformation journey would be key.
关于客户
Condé Nast is a century-old company that has dominated the international magazine market through iconic properties like Vogue, Vanity Fair, The New Yorker, and GQ. When the digital revolution rocked the print industry, Condé Nast embraced the opportunity to engage with its audience in new ways. The company extended its print brand to digital, attracting over 100 million users. However, with its new digital applications, Condé Nast soon encountered more data than ever before. The company realized that hidden inside that data were key customer trends that could help it create content more precisely aligned to customer appetites and seize advertising opportunities with sharper accuracy.
解决方案
Condé Nast chose to turn the data challenge into an advantage. Solutions from Qlik enabled it to transform the overflow of data into a wealth of insights that would drive smarter business decisions. The company chose Qlik solutions to create dashboards and applications that allowed executives to gain wider access to data, then understand that information from a broad or narrow view, and reimagine processes to create a new data-driven culture. With 360-degree access to data, Condé Nast gained a more accurate understanding of what readers wanted, using the power of customer intelligence to better match content with current user desires. And the company was able to more accurately balance risk and reward by identifying what existing processes were working and which could be improved.
运营影响
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