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Google Cloud Platform > 实例探究 > AntVoice:利用预测性定位人工智能彻底改变在线广告
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AntVoice: Enhancing Customer Targeting with Predictive AI on Google Cloud

技术
  • 分析与建模 - 预测分析
  • 功能应用 - 计算机化维护管理系统 (CMMS)
适用行业
  • 水泥
  • 建筑与基础设施
适用功能
  • 维护
  • 销售与市场营销
用例
  • 施工管理
  • 基础设施检查
服务
  • 云规划/设计/实施服务
挑战
在线广告通常根据客户过去的购买情况来定位客户,从而导致广告冗余和资金浪费。 AntVoice 旨在通过使用预测性定位人工智能来寻找可能对产品感兴趣的新客户来解决这个问题。
关于客户
AntVoice 于 2011 年开始作为社交媒体应用程序发行商,后来转向专注于广告推荐算法。如今,它的客户包括一些法国最大的品牌。
解决方案
AntVoice 使用专有算法来预测其客户的客户在不久的将来可能需要什么。通过将用户视为个体并推荐定制产品,AntVoice 为客户提供更相关的广告,并帮助零售商增加销售额。
运营影响
  • The adoption of Google Cloud has not only allowed AntVoice to handle large volumes of data and perform complex computations at high speeds, but it has also reduced costs and time spent on maintenance. This has enabled developers to focus on creating the best possible recommendation algorithm for their clients. The transition to Google Kubernetes Engine has helped the company handle an increase in overall activity, ensuring that the infrastructure can easily accommodate the growing number of requests. Furthermore, Google Cloud's global network of data centers has simplified AntVoice's expansion to international markets, complying with local data security requirements and allowing the company to replicate its infrastructure quickly and easily across multiple locations.
数量效益
  • Quadrupled its client base in just 18 months
  • Scales automatically to accommodate up to 8,000 requests per second with Google Kubernetes Engine
  • Reduces infrastructure costs and maintenance

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