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Aptivio > 实例探究 > Aptivio帮助米其林克服挑战并在医疗技术行业取得成功
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Aptivio's AI Solution Boosts Michelin's Entry into Medical Technology Industry

技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 传感器 - 环境传感器
适用行业
  • 医疗保健和医院
适用功能
  • 产品研发
  • 销售与市场营销
挑战
米其林在成熟的医疗技术行业推出全新气垫产品AirProne时面临着挑战。挑战包括潜在客户生成效率、营销受众定位和市场色彩开发。
关于客户
米其林是一家将气动技术应用于新领域并开发气垫来治疗呼吸窘迫患者的公司。他们希望通过其初创孵化器项目 AirPron 进入医疗技术行业。
解决方案
米其林利用 Aptivio 的 TargetAI 解决方案来研究 AirProne 市场,识别活跃的公司和可访问的目标买家群体。他们使用 Aptivio 的 CloseAI 进行销售,通过准确的优先级、销售情报和联系数据来参与并完成交易。该解决方案还将销售手册数字化为人工智能信号驱动的市场研究,支持有针对性和个性化的高效营销活动,并提供可操作的买家见解和联系信息。
运营影响
  • Michelin experienced instant time-to-value from Aptivio's AI-powered platform in their go-to-market execution. The platform acted as a roadmap for Michelin to enter a mature market with a new product. The AI-driven market research, personalized campaigns, and actionable buyer insights provided by Aptivio's solution enabled Michelin to engage and close more deals. The solution also helped Michelin uncover hidden opportunities in the medical technology industry, which was crucial for the successful launch and growth of their new product, AirProne.

数量效益
  • 44 highly interested leads developed

  • 10% increase in campaign response rates

  • Discovery of hidden opportunities based on geographic location and targeted activity areas

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