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AREA 02's Digital Transformation: Enhancing Customer Loyalty with AI-Powered Personalized Marketing
技术
- 网络安全和隐私 - 入侵检测
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 电子商务
适用功能
- 采购
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 云规划/设计/实施服务
- 系统集成
挑战
运动鞋交易平台 AREA 02 希望开展个性化多渠道营销,以提高转化率并扩大商机。他们还旨在建立良好的客户关系以增加会员购买量。
关于客户
AREA 02是台湾首个球鞋交易平台,成立于2019年,拥有超过22万名会员,旨在让球鞋市场交易更安全,并将线上服务拓展至全球市场。
解决方案
AREA 02采用Appier的AIQUA AI个性化营销云解决方案来实现他们的目标。 AIQUA 提供了个性化的多渠道体验,并使 AREA 02 能够根据用户的行为和偏好创建个性化的客户旅程。它还帮助 AREA 02 了解其会员并提供正确的服务和体验。
运营影响
数量效益
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