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Uplight > 实例探究 > Arizona Public Service Call Center Engagement Turns High Bill Callers into More Satisfied Customers
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Arizona Public Service Call Center Engagement Turns High Bill Callers into More Satisfied Customers

技术
  • 分析与建模 - 预测分析
  • 功能应用 - 企业资源规划系统 (ERP)
  • 功能应用 - 远程监控系统
适用行业
  • 公用事业
用例
  • 能源管理系统
  • 远程资产管理
服务
  • 软件设计与工程服务
  • 系统集成
挑战
Every summer, Arizona Public Service (APS) faces the challenge of increased customer complaints due to high electricity bills caused by the desert heat. The spike in air conditioning usage leads to higher bills, resulting in a surge of complaints handled by the call center. In the summer of 2014, APS aimed to turn these unhappy customer calls into engagement opportunities. The goal was to educate customers on no-cost, low-cost, and behavioral changes to reduce high bills, thereby improving customer satisfaction and call resolution without negatively impacting call handle time.
关于客户
Arizona Public Service (APS) is a major utility company serving the state of Arizona. APS faces unique challenges due to the extreme desert heat, which significantly increases electricity usage during the summer months. This surge in usage leads to higher electricity bills and a corresponding increase in customer complaints. APS is committed to improving customer satisfaction and operational efficiency, particularly during peak usage periods. The company partnered with Uplight to leverage advanced energy assessment tools to educate and engage customers, aiming to turn high-bill complaints into positive customer experiences.
解决方案
In Spring 2014, APS's Energy Efficiency team collaborated with the APS call center to address high bill complaints during the summer. They integrated Uplight’s Energy Assessment into their call center operations. Call center representatives were provided with auto-generated letters that educated customers on energy-saving measures. These letters were incorporated into the new high bill training and scripts for all call center reps. The campaign aimed to serve as a self-service tool for customers, helping them understand and implement no-cost, low-cost, and behavioral changes to reduce their electricity bills. The initiative led to the successful engagement of 7,158 customers, significantly exceeding APS's initial projections.
运营影响
  • The campaign led to a 5% increase in overall customer satisfaction with APS customer service.
  • There was a 14% increase in satisfaction with APS’s contact resolution.
  • The initiative had zero negative impact on call handle time, maintaining the same average call handle time as the previous year.
数量效益
  • 5% increase in overall customer satisfaction with APS customer service.
  • 14% increase in satisfaction with APS’s contact resolution.
  • Engaged 7,158 customers during the campaign period.

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