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Arsenal and adidas' Innovative Approach to Tackle Youth Knife Crime in London
适用行业
- 安全与公共安全
适用功能
- 销售与市场营销
挑战
本案例研究中的挑战/情况是伦敦青少年持刀犯罪的惊人增长，2021 年是有记录以来死亡人数最多的一年。青年中心的关闭和青年工人的流失加剧了这一问题。
关于客户
本案例的客户是知名运动品牌阿迪达斯。他们与领先的足球俱乐部阿森纳足球俱乐部合作，解决伦敦青少年持刀犯罪问题。
解决方案
本案例研究中提出的解决方案是阿森纳足球俱乐部和阿迪达斯之间的合作成果。他们设计了一款特殊的全白阿森纳球衣，象征伦敦街头不再因持刀犯罪而流血。这件衬衫是非卖品，将奖励给那些利用创造力避免持刀犯罪并激励他人的年轻人。在社交媒体和独立电视台上制作并宣传了一部首发影片，由阿森纳球员、名人和榜样出演。
运营影响
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