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Ascribe and Google Surveys: Better decisions with market research
技术
- 分析与建模 - 数据挖掘
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- Professional Service
适用功能
- 产品研发
- 销售与市场营销
用例
- 需求计划与预测
- 质量预测分析
服务
- 数据科学服务
- 系统集成
挑战
Ascribe 是一家领先的逐字分析和编码软件及解决方案提供商，该公司希望扩展其产品范围，以提供在线调查解决方案。他们想要一种能够为研究人员提供行业领先的逐字编码、数据挖掘、情绪分析和客户反馈可视化的工具。然而，找到合适的解决方案是一项挑战。Ascribe 花费了数年时间寻找最佳调查工具，以嵌入其先进的文本分析解决方案中，以降低高质量调查数据收集的成本。他们评估了市场上最出色的调查技术，但没有一种技术能够提供灵活的 API 以及低成本的全球人口样本。
关于客户
Ascribe 是一家领先的逐字分析和编码软件及解决方案提供商，为 57 个国家/地区的全球顶级研究公司和品牌提供服务。他们为研究人员提供业界领先的逐字编码、数据挖掘、情绪分析和客户反馈可视化。Ascribe 希望扩展其产品范围，包括在线调查解决方案，该解决方案可以提供一种简单且经济高效的方式，通过移动设备和网络联系并收集消费者的反馈，覆盖越来越多的国家、人口统计数据和语言。
解决方案
Google Surveys 为 Ascribe 提供了最佳解决方案。它提供了一个开发人员 API，支持在 Google Surveys 平台上以编程方式创建、执行和分析调查。Ascribe 利用 .NET 库将 Google Surveys 与 Ascribe Intelligence Suite 无缝集成，创建了一款名为 Ascribe Surveys 的新产品。该产品旨在利用 Google Surveys 的覆盖范围、速度和质量，以及平台中提供的众多调查选项和功能。为了与 Google Surveys 集成，Ascribe 修改了其代码库，使用 .NET 库安全地连接到 Surveys API，然后选择流行的 OAuth 2.0 格式与 Google 的服务器进行身份验证。通过身份验证后，Ascribe 的服务器可以与 Google 的服务器通信，从而实现无缝调查的创建和执行。
运营影响
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