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AstraZeneca Implements Veeva CRM for Enhanced Functionality and Cost Savings
技术
- 基础设施即服务 (IaaS) - 云计算
- 平台即服务 (PaaS) - 连接平台
适用行业
- 药品
适用功能
- 销售与市场营销
- 商业运营
用例
- 预测性维护
- 远程资产管理
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 系统集成
挑战
AstraZeneca's Medical Affairs team was initially satisfied with its custom-built, on-premise, .Net CRM system. However, over time, the system's functional limitations, high maintenance requirements, and escalating costs became increasingly problematic. The team needed a more robust system with enhanced reporting, planning, and management functionality. The new system also needed to facilitate collaboration with other AstraZeneca teams, partners, and external resources. Furthermore, the new system had to demonstrate its ability to decrease system maintenance effort and cost, increase system flexibility and usability, reduce the time required to make changes, increase scalability, ease system collaboration with partners, improve user productivity and performance, integrate easily with external data sources, and improve reporting efficiency.
关于客户
AstraZeneca is a global, innovation-driven biopharmaceutical business that primarily focuses on the discovery, development, and commercialization of prescription medicines. The company is a leader in several medical fields, including gastrointestinal, cardiovascular, neuroscience, respiratory and inflammation, oncology, and infectious disease medicines. In 2009, AstraZeneca generated global revenues of $32.8 billion. In the United States, AstraZeneca is a $14.8 billion healthcare business.
解决方案
AstraZeneca conducted an extensive vendor analysis, evaluating both on-premise and SaaS options. After a five-month review process involving a committee of managers, users, and technology staff, AstraZeneca selected Veeva CRM. The implementation of Veeva CRM took less than three months and was completed on time and under budget. The new system has proven to be extremely intuitive and easy to use, with users requiring only one online training session. Veeva CRM allows AstraZeneca to make changes as often as needed, and the company also benefits from Veeva’s nonstop innovation with transparent system upgrades that are automatically delivered every 120 days.
运营影响
数量效益
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