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Aterian's Digital Transformation of Consumer Packaged Goods with Convoy
技术
- 功能应用 - 产品数据管理系统
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 电子商务
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
- 供应链可见性(SCV)
服务
- 硬件设计与工程服务
- 测试与认证
挑战
Aterian 是一个技术支持的消费品 (CPG) 平台，面临着优化供应链以尽可能以最优惠的价格提供最有价值的产品的挑战。该公司的业务模式在很大程度上依赖于其供应链的灵活性和响应能力来满足客户需求。电子商务的兴起和实体零售模式的转变给 Aterian 带来了重大挑战。传统的消费品公司往往缺乏对消费者行为和决策过程的洞察，而这在电子商务领域至关重要。此外，Aterian 需要调整其产品设计以适应电子商务分销模式，因为其大多数产品线都是遗留产品，未根据电子商务洞察力进行设计。
关于客户
Aterian 的前身为 Mohawk Group Holdings, Inc.，是一家技术支持的 CPG 平台，于 2014 年在纽约成立。该公司专注于打造专门针对电子商务购物体验的品牌和产品。 Aterian 的商业模式涉及在产品生命周期的每个部分（包括市场研究、设计、质量控制、物流和营销）整合来自大量数据的技术和见解。公司的目标是用最少的钱提供消费者最想要的高品质产品。 Aterian 销售多个品牌的约 240 个 SKU，包括 Home、Vremi、xtava 和 RIF6。
解决方案
Aterian 与直观且自助式网络平台提供商 Convoy 合作，以简化其供应链。 Convoy 的颠覆性业务模式、API、自助服务模式和以数据为中心的公司文化是 Aterian 决定与其合作的关键因素。 Aterian 的国际供应链进行了重组，以简化将成品 CPG 从海外工厂直接运送到客户家中的复杂流程。这涉及使用传统和尖端的供应链解决方案来简化工厂的货物运输，包括出发港、目的地港和履行仓库等中间目的地。 Aterian 还开始研究 Convoy 的 API，以将其在产品设计、营销和销售方面所拥有的相同水平的自动化应用到其供应链中，目的是将所有这些模型整合在一起。
运营影响
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