下载PDF
实例探究 > Atmel boosts sales opportunities 156% in various market segments with web personalization for key verticals

Atmel boosts sales opportunities 156% in various market segments with web personalization for key verticals

技术
  • 分析与建模 - 预测分析
  • 平台即服务 (PaaS) - 连接平台
适用行业
  • 汽车
  • 消费品
  • 医疗保健和医院
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 云规划/设计/实施服务
  • 系统集成
挑战
Atmel Corporation, a designer and manufacturer of semiconductors and microcontrollers, faced the challenge of engaging diverse target audiences across multiple verticals such as automotive, medical, consumer, and industrial. The competitive nature of the industry necessitated a more effective digital marketing strategy to drive engagement among vertical-specific accounts. The Atmel marketing team aimed to enhance their digital marketing initiatives to better reach and engage their target accounts, ultimately driving more sales opportunities and conversions.
关于客户
Atmel Corporation is a prominent designer and manufacturer of semiconductors and microcontrollers that power a wide range of digital devices. The company caters to various verticals, including automotive, medical, consumer, and industrial sectors. With a diverse customer base and a highly competitive market, Atmel's marketing team sought innovative ways to engage with their target audiences more effectively. By leveraging digital marketing strategies, Atmel aimed to enhance their engagement with vertical-specific accounts, driving more sales opportunities and conversions.
解决方案
To address their challenge, Atmel's marketing team piloted the Demandbase Website Personalization solution, which utilizes patented IP identification technology. This technology allows companies to market to key accounts in real-time as individuals from those companies visit their website. Atmel customized the homepage experience, messaging, and content for each of their 200 target companies, resulting in a unique web experience for each account. The pilot was highly successful, achieving triple-digit website engagement and doubling the industry benchmark for conversion. Additionally, Atmel saw a 34% increase in the number of sample devices ordered, a key predictor of opportunity generation. Building on this success, Atmel incorporated Account-Based Advertising to attract more target vertical accounts from across the Internet. Once prospects and customers visited the site, they were served a personalized experience, further enhancing engagement and driving sales opportunities.
运营影响
  • Prospects showed more buying signals, with a 53% increase in web downloads for assets such as application notes, datasheets, and software, indicating early interest.
  • There was a 10% year-over-year increase in sales-accepted opportunities from Tier 1 accounts.
  • Existing customers demonstrated interest in more products, with a 156% increase in additional opportunities from the automotive industry.
数量效益
  • 53% increase in web downloads for assets such as application notes, datasheets, and software.
  • 10% year-over-year increase in sales-accepted opportunities from Tier 1 accounts.
  • 156% increase in additional opportunities from the automotive industry.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.