下载PDF
MindTickle > 实例探究 > Aurigo Leveraged Mindtickle for Structured Sales Enablement and Onboarding of their GTM Team
MindTickle Logo

Aurigo Leveraged Mindtickle for Structured Sales Enablement and Onboarding of their GTM Team

技术
  • 分析与建模 - 数据即服务
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 建筑与基础设施
  • Software
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 软件设计与工程服务
  • 系统集成
挑战
Aurigo, a global B2B software construction technology company, was facing challenges with its sales enablement and onboarding process due to the growth of its sales team. The existing process was unstructured and lacked visibility into available content and collateral for the Go-To-Market (GTM) teams. The company was struggling to ramp up new representatives faster and prepare them for fieldwork. The enablement ecosystem at Aurigo used ad hoc training videos and content to onboard and educate representatives about the various products at Aurigo. The marketing and sales teams at Aurigo created great content available on Sharepoint, but people weren’t aware of the content and often spent time recreating collateral that already existed. Aurigo’s Business Development Representative (BDR) team was challenged with completing more extensive discovery prior to handing them off to the Account Executives (AEs).
关于客户
Aurigo is a global B2B software construction technology company that aims to help public sector agencies and facility owners plan, deliver, and maintain their capital projects and assets safely and efficiently. Aurigo’s customers solve their planning and portfolio management needs and manage the entire construction lifecycle, including critical processes related to safety, quality, maintenance, and business operations. Aurigo has been recognized in the GovTech100 three years in a row as a key contributor focused on making a difference in and selling to state and local government agencies across the United States. Aurigo is a leading provider of cloud-based software solutions for capital planning, project management, and construction for government agencies, utilities, and other infrastructure owners. With a strong focus on the built environment, Aurigo empowers organizations to efficiently plan, execute, and manage large-scale projects while minimizing risks and maximizing returns.
解决方案
Aurigo decided to explore a fully integrated solution to address the organization’s enablement, content, coaching, and conversation intelligence needs. They chose Mindtickle’s consolidated revenue productivity platform to address all the various enablement needs of the stakeholders. With Mindtickle, Aurigo brought the entire GTM organization into the platform. Each team had a unique onboarding path and was enabled via Mindtickle. The shift from Sharepoint to Mindtickle centralized content helped sellers easily find and use content and reduced duplicate collateral creation. With Mindtickle’s Asset Hub, Aurigo separated internal-facing assets and external-facing pieces. The Aurigo team uses Mindtickle to do 1-on-1 call coaching sessions with reps and weekly coaching where the entire team reviews calls and, as a group, discusses how to improve.
运营影响
  • Aurigo brought the entire GTM organization into the platform. Each team had a unique onboarding path and was enabled via Mindtickle.
  • The shift from Sharepoint to Mindtickle centralized content helped sellers easily find and use content and reduced duplicate collateral creation.
  • With Mindtickle’s Asset Hub, Aurigo separated internal-facing assets and external-facing pieces.
数量效益
  • Average days for rep’s first dial down from 26 to 10 days
  • Average days to the first opportunity down from 25 to 16 days
  • Average days to First stage 3 down from 71 to 23 days

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.