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Auto group unleashes power of data

技术
  • 分析与建模 - 实时分析
适用行业
  • 汽车
  • 零售
适用功能
  • 销售与市场营销
用例
  • 预测性维护
  • 库存管理
服务
  • 数据科学服务
  • 系统集成
挑战
Greenway Automotive Group, a Florida-based organization running 46 full-service car dealerships across several states, was struggling with its Dealer Management Systems (DMS). The DMS was designed for single dealerships, making it difficult to compile consolidated financial reports, track productivity and trends, or compare the performance of different stores. The old DMS could only achieve one update a day and had limited capabilities for drilling down on various issues and generating automated reports. This compromised effective forward planning. Greenway wanted an enterprise-wide view and a reporting layer above the DMS that could show trends and market conditions, and where views could be easily customized and modified without having to log into 46 different computer systems.
关于客户
Greenway Automotive Group is a Florida-based organization that operates 46 full-service car dealerships. These dealerships include prestige brands like Alfa Romeo, and American manufacturers such as Chevy, Ford, and GMC. The dealerships are spread across several states including Alabama, Georgia, Missouri, South Carolina, Tennessee, and Texas. The group was facing challenges with its Dealer Management Systems (DMS), which were designed for single dealerships, making it difficult to compile consolidated financial reports, track productivity and trends, or compare the performance of different stores.
解决方案
Greenway decided to change from its existing DMS to a new management solution from CDK Global. At the same time, it chose to implement a Qlik data analytics solution that has been specifically customized for the automotive market by DI Squared, a Qlik Elite Partner. The solution incorporates Qlik Sense data analytics and the Qlik NPrinting reporting tool, running on top of the CDK system. DI Squared's solution enables groups to do consolidated reporting on massive amounts of data generated by multiple departments. The company can get businesses up and running with Qlik within a month and has developed templates for functions such as P&L, balance sheet, aging receivables, vehicle sales, vehicle inventory, part sales, parts inventory, repair orders, service retention, and more. The solution allows Greenway to grab all of the DMS data, merge it together with external sources like Google Analytics, vAuto, eLeads, etc., and create enterprise dashboards.
运营影响
  • The Qlik solution has transformed Greenway from a disjointed collection of individual businesses into a cohesive and connected unit.
  • The solution has enabled Greenway to obtain a single consolidated view of 46 automotive outlets, allowing for better business decisions.
  • The solution has streamlined group-wide reporting, arming sales teams with knowledge and enabling them to predict future results with a streamlined approach to the forecasting for 46 stores every month.
数量效益
  • Switching from its previous reporting system to DI Squared’s Qlik solution saves $250,000 a year in license and support costs.

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