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Zapier > 实例探究 > 电子邮件营销活动的自动化客户细分:案例研究
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Automated Customer Segmentation for Email Campaigns in eCommerce

适用行业
  • 服装
  • 设备与机械
适用功能
  • 采购
用例
  • 时间敏感网络
挑战
在 Hugh & Crye,团队希望更多地了解他们的客户及其购买历史,以便创建有针对性的电子邮件活动。然而,手动跟踪这些信息既耗时又低效。
关于客户
Hugh & Crye 是一个男士时尚品牌,旨在为顾客提供合身的衬衫。他们提供试穿指南和博客文章,让穿衣变得更容易。
解决方案
该团队实施了 Zapier(一款应用程序自动化程序),可根据客户的购买历史记录对客户进行细分,并将其添加到 MailChimp 中正确的电子邮件营销活动中。
运营影响
  • By automating their customer segmentation process with Zapier, Hugh & Crye was able to transform the user experience with their brand. The automation allowed them to focus on other important aspects of their business such as creating a better product and offering the best experience for their customers. It also freed up their time to spend away from work, with family and friends. The automation of the customer segmentation process eliminated the need for manual data handling, making their operations more efficient and effective.

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