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Automated Customer Segmentation for Email Campaigns in eCommerce
适用行业
- 服装
- 设备与机械
适用功能
- 采购
用例
- 时间敏感网络
挑战
在 Hugh & Crye,团队希望更多地了解他们的客户及其购买历史,以便创建有针对性的电子邮件活动。然而,手动跟踪这些信息既耗时又低效。
关于客户
Hugh & Crye 是一个男士时尚品牌,旨在为顾客提供合身的衬衫。他们提供试穿指南和博客文章,让穿衣变得更容易。
解决方案
该团队实施了 Zapier(一款应用程序自动化程序),可根据客户的购买历史记录对客户进行细分,并将其添加到 MailChimp 中正确的电子邮件营销活动中。
运营影响
相关案例.
Case Study
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