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Zapier > 实例探究 > 电子商务业务的自动化交易管理和电子邮件营销
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Automating eCommerce Transactions: A Case Study of Blue is the Land

技术
  • 应用基础设施与中间件 - 数据库管理和存储
  • 基础设施即服务 (IaaS) - 云数据库
适用行业
  • 城市与自治市
  • 设备与机械
适用功能
  • 采购
  • 销售与市场营销
用例
  • 最后一英里交付
挑战
Blue is the Land 是一家销售社区地图的电子商务企业,面临着管理来自多个销售渠道的交易信息的挑战。
关于客户
Blue is the Land 是一家电子商务公司,通过 Shopify、Etsy 和 Fancy 等各种渠道销售社区地图。创始人德里克 (Derek) 对地理、艺术和设计充满热情。
解决方案
创始人 Derek 使用 Zapier 在 Google Sheets 中创建了一个数据库,以整合来自电子商务订单管理平台 ShipStation 的交易数据。他还使用 Zapier 根据 ShipStation 中的客户数据在 MailChimp 中构建电子邮件列表。
运营影响
  • The implementation of Zapier and Google Sheets significantly streamlined Blue is the Land's operations. The automated database not only consolidated transaction information from multiple sales channels but also populated itself, reducing manual work and potential errors. The automation of building email lists from customer data in ShipStation allowed for more efficient and targeted marketing efforts. The Filter by Zapier feature enabled the company to identify specific customer groups and send customized emails, enhancing customer engagement and loyalty. Overall, the solution allowed Derek to save time and money, enabling him to focus more on his passion for geography, art, and design, and less on administrative tasks.

数量效益
  • Consolidated transaction information from multiple sales channels into one database

  • Automated the process of building email lists from customer data

  • Enabled targeted email marketing by identifying specific customer groups

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