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Automating Event Registration: A Case Study on HubSpot's INBOUND Conference
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 事件驱动型应用
适用行业
- 设备与机械
- 造纸
适用功能
- 销售与市场营销
用例
- 库存管理
- 租赁金融自动化
服务
- 系统集成
挑战
HubSpot 面临的挑战/情况是 INBOUND 会议的注册流程繁琐，导致出席人数减少且客户缺乏信心。他们的活动管理应用程序与 HubSpot 的 CRM 工具和营销自动化之间的集成是手动且成本高昂的，需要外包团队并从工程团队提取资源。
关于客户
HubSpot 是一家提供软件、服务和支持以帮助企业吸引、吸引和取悦客户的公司。他们组织了 INBOUND 会议，这是一个为期一周的活动，重点关注营销、销售和客户服务。该会议每年吸引数千名与会者，其中包括著名演讲者和行业专业人士。
解决方案
这一挑战的解决方案是实施 Bizzabo，这是一款新的活动软件，专注于提供对与会者更加友好的注册流程。为了自动将注册和与会者信息从 Bizzabo 传输到 HubSpot，HubSpot 团队使用了 Zapier，这是一种自动化工具，可以在两个应用程序之间实现无缝数据传输。这种自动化显着降低了成本，并提供了对注册过程更深入的了解。
运营影响
数量效益
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