下载PDF
Zapier > 实例探究 > 简化 INBOUND 会议的注册:物联网案例研究
Zapier Logo

Automating Event Registration: A Case Study on HubSpot's INBOUND Conference

技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 应用基础设施与中间件 - 事件驱动型应用
适用行业
  • 设备与机械
  • 造纸
适用功能
  • 销售与市场营销
用例
  • 库存管理
  • 租赁金融自动化
服务
  • 系统集成
挑战
HubSpot 面临的挑战/情况是 INBOUND 会议的注册流程繁琐,导致出席人数减少且客户缺乏信心。他们的活动管理应用程序与 HubSpot 的 CRM 工具和营销自动化之间的集成是手动且成本高昂的,需要外包团队并从工程团队提取资源。
关于客户
HubSpot 是一家提供软件、服务和支持以帮助企业吸引、吸引和取悦客户的公司。他们组织了 INBOUND 会议,这是一个为期一周的活动,重点关注营销、销售和客户服务。该会议每年吸引数千名与会者,其中包括著名演讲者和行业专业人士。
解决方案
这一挑战的解决方案是实施 Bizzabo,这是一款新的活动软件,专注于提供对与会者更加友好的注册流程。为了自动将注册和与会者信息从 Bizzabo 传输到 HubSpot,HubSpot 团队使用了 Zapier,这是一种自动化工具,可以在两个应用程序之间实现无缝数据传输。这种自动化显着降低了成本,并提供了对注册过程更深入的了解。
运营影响
  • The use of Zapier not only automated the registration process but also provided valuable insights into the registration process. It alerted the team when it encountered an error, providing a deeper understanding of when and why things go wrong during registration. This added a layer of transparency that was previously missing, providing insight into why a registered attendee doesn't show up to the event or when items don't transfer as expected. It also allowed for an easy-to-follow paper trail. The automation freed up resources, allowing the team to focus on improving the attendee experience and building out new features. The do-it-yourself ethos of Zapier enabled non-developers to get up and running, fix bugs and issues with very little effort.

数量效益
  • The cost to the budget for managing the integration became essentially zero after implementing Zapier.

  • The time taken to build and manage an integration was reduced from months to instant with the use of Zapier.

  • The use of Zapier allowed for immediate syncing of data from the day tickets start selling.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.