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Zapier > 实例探究 > 使用 Zapier 实现销售线索管理自动化:Outbrain 案例研究
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Automating Lead Management: A Case Study on Outbrain's Transformation

技术
  • 网络安全和隐私 - 身份认证管理
  • 网络与连接 - 射频识别
适用行业
  • 设备与机械
  • 国家安全与国防
适用功能
  • 销售与市场营销
用例
  • 篡改检测
  • 时间敏感网络
服务
  • 系统集成
挑战
手动管理潜在客户既繁琐又容易出错,需要花费大量时间和精力。
关于客户
Outbrain 是一个内容和产品发现源,它使用 Zapier 来自动化销售线索管理并提高各个团队的效率。
解决方案
使用 Zapier 与 Facebook 潜在客户广告和 Linkedin Lead Gen Forms 到 Salesforce 的集成,实现潜在客户管理自动化。
运营影响
  • The adoption of Zapier transformed Outbrain's operations. What began as a means to automatically create leads quickly became a way for the wider Outbrain team to work more effectively. They integrated their live chat solution with Salesforce, their registration with webinars, landing page solutions, with Zoom, with an email life-cycle tool, building complex processes. With Zapier, Outbrain was able to automate mundane tasks, allowing the team to focus on more important work. The tool also provided the necessary security measures, ensuring data integrity and privacy, which are key elements of Outbrain's offerings.

数量效益
  • Significant reduction in time spent on managing leads

  • Automation of lead management process, reducing errors

  • Efficient use of resources as the tool was adopted by multiple teams across the company

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