下载PDF
Resco > 实例探究 > Automating pharmaceutical and FMCG sales processes with Resco Mobile CRM
Resco Logo

Automating pharmaceutical and FMCG sales processes with Resco Mobile CRM

技术
  • 应用基础设施与中间件 - API 集成与管理
  • 功能应用 - 企业资源规划系统 (ERP)
适用行业
  • 消费品
  • 药品
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 软件设计与工程服务
  • 系统集成
挑战
Navicon was working on solutions for the pharma and FMCG industries based on Dynamics 365/CRM, they needed a mobile component which could be used to maximize the efficiency and productivity of sales reps in the field. They wanted to ensure real-time information exchange between the representatives and the back office, and also to monitor sales teams’ performance. The mobile solution needed to be highly customizable, work across all major mobile platforms, and be fully functional even without Internet connection.
关于客户
Navicon is the leader among Russian companies providing IT consulting and system integration services. Established in 2002, the company currently has over 250 employees on staff and focuses primarily on the pharmaceutical, FMCG and retail, distribution, and professional services industries. Navicon is also the only Russian system integrator on Gartner’s list of CRM providers for pharmaceutical and biotechnology companies. Thanks to its vast expertise, Navicon has successfully implemented over 450 projects for both Russian and international companies, including Sberbank CIB, Heineken Russia, R-Pharm, Sanofi, Bayer, Russian Television and Radio Broadcasting and many others.
解决方案
The Resco Mobile CRM app ticked all the boxes, so Navicon decided to incorporate it within its Pharma CRM and FMCG SFA. It is fully compatible with online and on-premises deployments of Dynamics 2011, 2013, 2015, 2016, as well as Dynamics 365. Resco also connects directly to Dynamics utilizing standard Microsoft Web Services – so there’s no middleware that could present additional security concerns. Furthermore, Resco’s configuration tool – Woodford – enables to entirely customize the app and deploy it with a single click across iOS, Android and Windows devices. For Navicon, Resco was a better fit than the default Dynamics 365 mobile app also because it offered more possibilities to tailor the application – not only its functionality, but also its look and feel, allowing to use custom branding across the entire solution.
运营影响
  • Complete solutions for pharma and FMCG: By combining Dynamics 365/CRM for back office use and Resco Mobile CRM for teams in the field, Navicon delivers comprehensive solutions developed specifically for the pharmaceutical and FMCG industry verticals.
  • Range of customization possibilities: The flexibility of the mobile app and its configuration tool was another important aspect that played part in why Navicon decided for Resco.
  • Insightful customer interactions and access to information even offline: With business data always in their phone or tablet, representatives can better interact with customers during on-site visits. The Resco Mobile CRM app enables them to have all required information readily available, even offline.
数量效益
  • Boosting sales reps’ productivity by 25-50%
  • On average sales reps managed to complete approximately 8 customer visits per day. Once they’ve added the mobile app to their daily routine, the number of completed visits has grown to 10 – 12 visits per day.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.