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Automating Reporting Processes: A Case Study on Messenger Funnels
适用行业
- 电网
- 设备与机械
适用功能
- 采购
- 销售与市场营销
用例
- 对话机器人
- 时间敏感网络
服务
- 培训
挑战
数字代理机构 Messenger Funnels 过去每周花费约 30 个小时为客户运行和分析有关转化率、参与度等的报告。这个手动过程既耗时又重复。
关于客户
Messenger Funnels 是一家数字代理机构，由玛丽·凯瑟琳·约翰逊 (Mary Kathryn Johnson) 创立。他们为客户提供定制的聊天机器人、转化洞察以及营销活动的计算。 Mary Kathryn 认识到 Facebook Messenger 的强大功能，并希望尽可能多地实现工作自动化，以专注于客户需求。
解决方案
为了自动化报告流程并节省时间，Messenger Funnels 实施了 Zapier，一种应用程序自动化工具。他们还利用 ManyChat（一种一体化的信使营销平台）来简化他们的工作流程。
运营影响
数量效益
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