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Zapier > 实例探究 > 自动化:填补新泽西州布卢姆菲尔德的新闻空白
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Automation in Journalism: A Case Study of the Bloomfield Information Project

技术
  • 基础设施即服务 (IaaS) - 公共云
适用行业
  • 城市与自治市
  • 设备与机械
用例
  • 租赁金融自动化
  • 物料搬运自动化
挑战
面临的挑战是新泽西州布卢姆菲尔德的小报纸被关闭,导致社区缺乏当地新闻报道。西蒙·加尔佩林 (Simon Galperin) 希望通过创建布卢姆菲尔德信息项目来填补这一空白,但手动策划和传播新闻是一项全职工作。
关于客户
西蒙·加尔佩林 (Simon Galperin) 是一名记者,他希望新泽西州布卢姆菲尔德的公众能够更容易地获取新闻。他创立了布卢姆菲尔德信息项目,旨在收集并与社区分享新闻和信息。
解决方案
Simon 使用 Zapier 等自动化工具来简化新闻策划和分享的过程。他使用 Mailparser.io 来解析新闻稿,并使用 Zapier 将其发布到 WordPress 网站上。 Zapier 的 Google Sheets 和 Digest 用于汇总和总结新闻条目。 Zapier 的 Chrome 扩展有助于发布电子邮件新闻通讯并自动发布到 Mailchimp、Instagram 和 Twitter。
运营影响
  • The use of automation in the Bloomfield Information Project has not only streamlined the news aggregation and dissemination process but also enhanced the project's reach and impact. By automating tedious tasks, Simon has been able to focus on program development, community engagement, and other big picture projects for the Community Info Coop. This has allowed him to work towards his grander vision of treating news as a public utility. Furthermore, automation has enabled the project to consistently deliver quality news and information to the community, thereby filling a significant gap in New Jersey's news deserts. The project serves as a successful pilot, demonstrating the potential of automation in democratizing news and information.

数量效益
  • The Bloomfield Information Project has shared almost 2,000 news items across its site, newsletter, and social media platforms since March.

  • The project has attracted 400 email subscribers to the newsletter alone.

  • Automation has significantly reduced the time spent on manual publishing, allowing Simon to focus on other aspects of the project.

相关案例.

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