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Avid Everywhere Empowers Al Ghad Al Arabi TV's Transition to a Leading Pan-Arabic News Channel
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 水泥
- 建筑与基础设施
适用功能
- 设施管理
- 物流运输
用例
- 施工管理
- 基础设施检查
服务
- 系统集成
- 培训
挑战
Al Ghad Al Arabi TV 是埃及第一家私营新闻广播公司,旨在将自己打造成领先的泛阿拉伯语 24/7 新闻频道。面临的挑战是将中央业务从伦敦转移到开罗,将开罗媒体城的制作中心转变为主要的全天候 24/7 新闻设施。伦敦设施将继续作为广播中心和灾难恢复地点,贝鲁特设施将按计划进行。该频道的愿望是与该领域现有的领导者竞争,需要进行彻底的重组和转型计划,以获得国际广播公司的认可。该挑战还涉及确定媒体城现有基础设施和运营模式的差距,解决技术变革、运营工作流程、培训、品牌和屏幕图形,以及招聘编辑和运营人员。目标是增强现有基础设施,以便制作 24 小时新闻和社交媒体,在规定的时间范围内和紧张的预算内提供多地点解决方案。
关于客户
Al Ghad Al Arabi TV 是埃及第一家私营新闻广播公司,提供 24/7 的简报,报道阿拉伯世界的新闻。其位于开罗媒体城的主要播出和制作中心依靠 Avid Everywhere 愿景,将 Avid | 汇聚在一起。 Avid MediaCentral 平台上的 ISIS 共享存储、iNEWS、Media Composer 和其他 Avid 系统可用于线性广播和社交媒体分发。 Al Ghad Al Arabi TV 最初是一个新闻和娱乐频道,节目针对年轻人市场,于 2013 年在伦敦播出,并计划随后在开罗和贝鲁特设立工作室和制作设施。然而,当 Abdul Latif El Menawy 于 2014 年被任命为首席执行官兼董事总经理时,他的职责是建立一个泛阿拉伯 24 小时新闻频道,与该领域现有的领导者竞争。
解决方案
实施专家 HiMedia Pro 决定使用 Avid 作为一站式商店,充分利用制造商的桌面编辑、集成图形、存档系统和社交媒体功能。基于 MediaCentral 平台的最初新闻编辑室安装包括 Avid iNEWS、iNEWS Command、Interplay |制作和资产管理、AirSpeed 5000、五个 Media Composer 许可证、五个 Media Composer | NewsCutter Option 许可证和 Avid ISIS | 5500存储系统。该端到端解决方案旨在取代媒体城限制增长的现有基础设施。该项目的第二阶段安装了 Interplay | MAM Active Archive 和 ISIS 5000,以及媒体 |更快摄取和媒体总监 |分发以简化向多个平台的分发。新系统实现了更大的协作,使新闻团队能够快速、轻松地共享媒体。多个用户可以在摄取内容时访问内容,并处理新闻、长篇或在线的单个故事,而不会影响其他员工。增加了存储容量,以应对更高的人员配备水平和更多的技术许可,并增强了摄取和播放设施。
运营影响
数量效益
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