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Avid's Integrated Production Workflow Revolutionizes Nine Network Australia's Content Creation
技术
- 功能应用 - 企业资产管理系统 (EAM)
- 传感器 - 声学传感器
适用行业
- 建筑与基础设施
- 设备与机械
适用功能
- 设施管理
- 质量保证
用例
- 资产健康管理 (AHM)
- 资产生命周期管理
服务
- 系统集成
- 测试与认证
挑战
澳大利亚九号台是该国五家免费广播公司之一，在紧迫的期限内制作高质量、富有创意和区域化的促销内容面临着重大挑战。该网络扩大了服务区域并增加了更多频道，同时也从模拟信号过渡到数字信号。这种增长，加上行业向基于文件的媒体获取和分发的转变，增加了九号台每天制作多达 300 条促销内容的压力。该网络现有的生产设置是一个老化的、基于磁带的系统，具有断开连接的存储架构，正在努力跟上容量和速度。缺乏集成和过时的系统扼杀了创造力，降低了生产力，并使其难以瞄准特定的受众和人口统计数据。该网络需要一种解决方案来简化其生产流程、消除故障点并允许在不影响时间表的情况下进行最后一刻的创意更改。
关于客户
澳大利亚九号台是一家总部位于悉尼的地面广播公司。它是为澳大利亚 2300 万人口提供服务的五家免费广播公司中第一个播出的。该网络的历史可以追溯到 1956 年，并在市场上占据主导地位。在2000年代的第一个十年，九号台将其服务区域从五个扩展到七个，并在其服务组合中添加了更多频道。该网络以其为《好声音》、《澳大利亚达人秀》和《体育世界》等热门节目提供的高质量宣传内容而闻名。然而，该网络的发展以及行业向数字信号和基于文件的媒体获取和分发的转变增加了九号台在更紧迫的期限内制作更多宣传内容的压力。
解决方案
九号台求助于 Avid（一家与他们建立了良好关系的值得信赖的供应商）来更换其过时的系统。 Avid 提供了基于 Avid MediaCentral 平台的集成的端到端制作工作流程。该解决方案包括由新的共享存储服务器支持的音频、代理和高分辨率工作流程的配置。该网络从在三个互不相连的 Unity 系统上创建宣传片转变为一个强大的 ISIS，简化了文件共享并增强了协作。 Avid 解决方案实现了跨多个平台的跨平台媒体共享，为九号台未来的进一步扩展做好了准备。新配置推动了六步制作工作流程，简化了日程安排、文件摄取、编辑制作、音频工程、版本控制和交付。该过程几乎不需要手动数据输入或文件管理，从而改善了跟踪和问责制，并允许网络在接近播出时间时发布宣传片。
运营影响
数量效益
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