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Google Cloud Platform > 实例探究 > BBVA:利用地理空间智能增强金融服务
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BBVA: Leveraging Geospatial Data for Innovative Customer Services

技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 传感器 - 全球定位系统
适用行业
  • 金融与保险
  • 国家安全与国防
适用功能
  • 采购
用例
  • 机器间付款
  • 篡改检测
服务
  • 云规划/设计/实施服务
  • 系统集成
挑战
BBVA 希望提供有关每笔客户交易的更多信息,以改善数字客户的财务体验并防范其账户上的欺诈活动。
关于客户
BBVA 是一家全球银行和金融服务集团,在超过 25 个国家/地区拥有 6,000 多家分支机构。它为 8290 万客户提供服务,在西班牙、墨西哥和南美洲拥有强大的市场。
解决方案
BBVA 求助于 Google 地图平台,为其应用程序提供先进的地理空间智能,使客户能够跟踪其银行活动、提高安全性并发现有关其购买模式的更多信息。他们使用 Google Maps Platform API,例如 Maps JavaScript API、Maps SDK for Android 和 Places API。
运营影响
  • The integration of Google Maps Platform into BBVA's mobile banking app has significantly enhanced the banking experience for its customers. It has provided greater clarity on spending, allowing customers to understand their spending patterns better and guard against fraudulent activity on their account. The geolocated information has also increased security by helping customers and BBVA spot signs of unusual activity, which could potentially be a sign of fraud. Furthermore, the social element of the app has been boosted, as customers can share pictures and information about establishments where they made transactions. BBVA is also working on offering promotions to customers based on their geolocated habits, which could include suggesting shopping alternatives near their home or work, or hotels when a customer makes a transaction on holiday.

数量效益
  • BBVA's mobile banking app is used by 71% of its customers in Spain, and is accessed more than 120 million times a month.

  • The growth of BBVA mobile payments increased exponentially during the COVID-19 pandemic, from 4.4% of the bank’s customers to 23%.

  • BBVA serves 82.9 million customers globally.

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