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Bending Spoons: Leveraging Big Data for App Optimization and Monetization
技术
- 分析与建模 - 大数据分析
- 网络安全和隐私 - 身份认证管理
适用行业
- 水泥
- 设备与机械
适用功能
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 云规划/设计/实施服务
- 数据科学服务
挑战
在数百个应用程序经常提供类似功能的市场中，开发人员必须找到使他们的产品脱颖而出的方法。 Bending Spoons 是一家总部位于米兰的应用程序开发商，在确定要开发的最佳应用程序和应用程序优化方面都采用数据驱动的方法进行选择。
关于客户
Bending Spoons 是一家位于米兰的应用程序开发商，负责 20 多个热门应用程序。他们的商业模式是围绕自动续订订阅和应用内购买建立的，并有少量广告收入。他们专注于了解用户行为并优化用户体验。
解决方案
Bending Spoons 在 Google Cloud 上实施了 BigQuery，以快速分析大量数据，并使用其内部优化工具做出数据驱动的选择。他们还使用 Pico 和 Crystal 等工具来收集和分析来自自己的应用程序和外部来源的数据点，提供对应用程序市场的洞察并识别增长机会。
运营影响
数量效益
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