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实例探究 > BigTent Enhances Customer Support with Zendesk

BigTent Enhances Customer Support with Zendesk

技术
  • 分析与建模 - 预测分析
  • 功能应用 - 远程监控系统
适用行业
  • Software
  • Professional Service
适用功能
  • 商业运营
服务
  • 软件设计与工程服务
  • 系统集成
挑战
BigTent’s online customer support team needed a hosted help desk solution that was easy to implement and maintain, and simple for all customers to navigate. Their previous solution was complex to implement and had an outdated look and feel. They wanted to offer a fresh, intuitive user experience without increasing their budget. The challenge was to meet these stringent requirements within a tight deadline.
关于客户
BigTent is a free platform for family-friendly organizations that strengthens group involvement and simplifies group management by combining social networking features with group management tools. Founded in 2006 and headquartered in San Francisco, BigTent hosts a wide variety of groups, including parent, school, hobby, neighborhood, and community groups nationwide. The company aims to provide an intuitive and engaging user experience for its diverse user base.
解决方案
BigTent chose Zendesk as their online help desk system due to its beautiful, elegant, and clean interface that matched their Web 2.0 look and feel. Zendesk’s intuitive navigation made it easy for customers to submit support tickets and find answers themselves. The platform’s macros enabled automated responses to common support requests, reducing the need for agent interaction. Additionally, Zendesk’s built-in business rules, such as automated notifications, further streamlined the support process. BigTent also utilized Zendesk for iPhone and Zendesk for Twitter to enhance multi-channel support and monitoring. The integration of GoodData for Zendesk provided advanced business intelligence capabilities, allowing BigTent to analyze support activity trends and provide customer intelligence across the organization.
运营影响
  • Zendesk’s intuitive interface allowed new support agents to get up and running quickly with minimal training.
  • The platform’s powerful search features and automated responses reduced the overall number of support tickets.
  • Zendesk enabled BigTent to personalize communications with customers, incorporating more personality while maintaining professionalism.
数量效益
  • Reduced overall support tickets by 5.5%.
  • Decreased the number of tickets requiring agent interaction by 22%.
  • Automated responses addressed 45% of all feature requests, email change requests, and unsubscribe tickets.

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