HireVue > 实例探究 > Black Angus 牛排馆：疫情期间利用短信进行员工沟通

Black Angus Steakhouses: Leveraging Texting for Employee Communication During Pandemic

挑战

Black Angus Steakhouse 是一家拥有 40 多家分店、2000 多名员工的著名美式牛排馆，在新冠病毒大流行期间面临着巨大的挑战。疫情迫使该公司关闭了所有餐厅，导致人力资源团队无法与全体员工进行沟通。由于一线员工没有公司电子邮件，而休假员工的电子邮件访问权限被停用，这一事实加剧了这一挑战。因此，通过电子邮件进行的传统沟通方法不再是一种选择，这使人力资源团队陷入了困境。

关于客户

Black Angus Steakhouse 是一家历史悠久的美式牛排馆，自 1964 年以来一直掌握着精湛的工艺。该公司总部位于加利福尼亚州洛杉矶，在全国拥有 40 多家分店。它拥有 2,000 多名员工，使其成为餐饮业的重要参与者。该公司以其优质牛排而自豪，多年来已建立了良好的声誉。然而，与许多企业一样，该公司在冠状病毒大流行期间面临前所未有的挑战，迫使其暂时关闭所有餐厅。

解决方案

为了克服这一沟通挑战，Black Angus 的人力资源团队寻求一种快速简便的解决方案来联系员工，反之亦然。他们在 AllyO ConnectTM 中找到了解决方案，这是一个专为人力资源和招聘团队设计的商业短信平台。该平台可以在一夜之间启动，为他们的沟通问题提供即时解决方案。通过短信活动和一对一消息，人力资源团队能够在几分钟内联系到数千名员工。他们能够确认员工的联系信息，确定哪些休假员工打算重返工作岗位，并在关键时刻为员工提供支持。该解决方案还帮助企业做好了重新开业的准备。

运营影响

The implementation of the AllyO ConnectTM business texting platform revolutionized Black Angus Steakhouse's communication with its employees during the pandemic. The platform allowed the HR team to reach out to thousands of employees within minutes, a feat that would have been impossible with traditional communication methods. This swift and efficient communication helped the company confirm employee contact information and identify which furloughed employees intended to return to work. It also enabled the HR team to provide critical support to their employees during a challenging time. Moreover, the platform played a crucial role in preparing the business for reopening, ensuring a smooth transition back to normal operations.

数量效益

Average response rate within 1 hour was 74%
Average response rate within 24 hours was 96%
Received hundreds of 'Thank Yous' from employees

Black Angus Steakhouses: Leveraging Texting for Employee Communication During Pandemic

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