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Blis® Gives Great Joy to all Stakeholders and Customers with Imply
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据可视化
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 系统集成
挑战
The lockdowns triggered by the coronavirus pandemic provide a timely example of the value of the partnership. The stay-home orders enacted across the globe quickly and dramatically changed business foot traffic. As the pandemic subsides or flares up in various regions, it is critical for advertisers to have live insights into what people are actually doing in order to cost-effectively target campaigns and promotions.
关于客户
Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results. Blis specializes in location-powered advertising, providing insights into consumer behavior to optimize marketing strategies. The company serves a wide range of clients, including top brands and media agencies, by offering data-driven solutions that enhance campaign effectiveness and ROI. Blis leverages advanced analytics and real-time data to provide actionable insights, helping clients make informed decisions and achieve measurable results.
解决方案
Blis is able to leverage Imply to process real-time data and make it accessible to less-technical business experts to deliver insights to customers, and increase their campaign ROI. The operations team uses Imply to manage media purchases and make intelligent pricing decisions, executing against a base of hundreds of thousands of advertising auction requests each second, 200 million consumers a day and a network of 35,000 different publishers. The analytic insights team, which helps customers maximize their value from Blis, uses Imply to discover opportunities and tell data-driven stories about their campaigns. Engineering and product teams use Imply to keep an eye on revenue and margin, with the ability to drill into unexpected changes. Finally, executives use Imply dashboards to stay connected to the pulse of the business in real-time.
运营影响
数量效益
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