BlueBat Games Enhances Player Engagement with Xtremepush

技术

平台即服务 (PaaS) - 连接平台

适用功能

销售与市场营销

服务

云规划/设计/实施服务
数据科学服务

挑战

BlueBat Games, a leading provider of white-label social casino solutions, was seeking to enhance its multichannel engagement strategy. The company works with high-calibre casinos, whose players expect a quality online experience. As a result, BlueBat is only willing to partner with the leading technology and service providers. It began working with Xtremepush in 2017, with the goal of enhancing its multichannel engagement strategy. It currently uses the Xtremepush platform for both web push and mobile app push notifications, with a view to migrating its email campaigns to the platform in the near future. When selecting a vendor to improve player communications, the team at BlueBat had three priorities; reliability, ease of use, and flexible APIs.

关于客户

BlueBat Games, a subsidiary of Greentube Novomatic Interactive, is one of the most widely respected brands in the social casino industry. It provides best-in-class, white-label social casino solutions for some of the biggest ground-based casinos in the world. BlueBat Games helps casinos to reach and entertain players beyond their physical locations with high-quality social gaming content. Its list of clients includes Hard Rock and Foxwoods. The company is committed to providing a quality online experience for its players and is only willing to partner with leading technology and service providers.

解决方案

BlueBat Games chose to partner with Xtremepush to enhance its multichannel engagement strategy. The Xtremepush platform is used for both web push and mobile app push notifications, with plans to migrate email campaigns to the platform in the future. The platform was chosen for its reliability, ease of use, and flexible APIs. The platform's user-friendly interface allows BlueBat to create a large volume of new campaigns daily for each of its social casino brands, saving significant time in the process. The platform also allows BlueBat to have a separate project for each of the brands they work with, which is crucial for data management and operational efficiency.

运营影响

BlueBat Games has been able to widen their reach and significantly increase the volume of players enjoying the social casino products offered through the use of app and web push notifications.
The Xtremepush platform's A/B testing capabilities have allowed BlueBat to compare the efficacy of different approaches and messaging, helping them to build out a list of the most effective keywords when promoting different types of games.
BlueBat has been able to identify which types of content resonate most strongly with the various audiences through regular testing of campaign copy across each of the brands it works with.

数量效益

15% uplift in Average Revenue per Daily Active User
5% uplift in Daily Active Users

BlueBat Games Enhances Player Engagement with Xtremepush

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