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Google Cloud Platform > 实例探究 > BMG 利用 Google Cloud 改变版税处理方式
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BMG's Transformation: Streamlining Royalty Processing with Google Cloud

技术
  • 分析与建模 - 机器学习
  • 基础设施即服务 (IaaS) - 云计算
适用行业
  • 水泥
  • 建筑与基础设施
适用功能
  • 质量保证
  • 销售与市场营销
用例
  • 施工管理
  • 基础设施检查
服务
  • 云规划/设计/实施服务
  • 测试与认证
挑战
音乐行业已经转向数字化,导致需要处理大量数据才能支付版税。 BMG 的本地基础设施无法满足可扩展性和处理要求。
关于客户
BMG 是一家总部位于德国的全球音乐公司,为歌曲作者和艺术家提供定制且透明的服务。他们与新兴艺术家和知名明星合作,并拥有一个名为 MyBMG 的网络和移动应用程序,供客户查看和分析他们的版税详细信息。
解决方案
BMG 决定将其基础设施迁移到 Google Cloud,以提高可扩展性和效率。他们与 Rackspace Technology 合作提供支持和优化。他们使用各种 Google Cloud 产品,例如 BigQuery、Dataproc、Compute Engine 和 App Engine。
运营影响
  • The migration to Google Cloud has brought about significant operational improvements for BMG. The company has been able to streamline the process of royalty payments, making it faster and more efficient. The data is now more accessible across the business, reducing the workload for the income tracking IT teams by 75%. This has empowered teams to work more independently and detect missing income and new revenue streams, maximizing profits for artists. The company can now focus more on its clients and less on its infrastructure. It has also been able to speed up the deployment of new features from weeks to minutes, boosting employee satisfaction and productivity. Looking ahead, BMG plans to leverage AutoML to further scale and automate royalty tracking with machine learning and use advanced analytics to determine the effectiveness of promotional campaigns, further increasing profits for artists.
数量效益
  • Streamlined royalties for digital music, processing 1,500x more data by autoscaling with BigQuery
  • Reduced income tracking IT workloads by 75% by making data more accessible across the business
  • Delivered new features faster by reducing deployment from weeks to minutes with Google Kubernetes Engine

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