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Aptivio > 实例探究 > 加速数字化进程并改善客户体验:法国巴黎银行资产管理案例研究
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BNP PARIBAS Asset Management's Digital Transformation with Aptivio

技术
  • 功能应用 - 企业资产管理系统 (EAM)
适用行业
  • 教育
适用功能
  • 销售与市场营销
用例
  • 资产生命周期管理
  • 实时定位系统 (RTLS)
服务
  • 培训
挑战
客户演变、监管和竞争的趋势为法国巴黎资产管理公司提供了加速其数字化业务的机会。客户期望解决方案能够满足他们的特定需求并提供负责任和透明的见解。
关于客户
法国巴黎银行资产管理公司是大型金融机构法国巴黎银行的投资管理部门。他们在 37 个国家开展业务,自 2002 年以来一直参与可持续和负责任的投资。
解决方案
法国巴黎银行使用敏捷技术和 Aptivio 的专家支持来开发新的敏捷能力。他们专注于自然语言处理、行为趋势分析和数据速度,以改善投资决策和客户体验。
运营影响
  • The partnership with Aptivio allowed BNP PARIBAS Asset Management to take an agile approach to their digital transformation, enabling them to move forward faster. The augmented sales intelligence tool provided by Aptivio has not only enhanced their digital presence but also improved their ability to respond to client needs and market changes. The integration of agile techniques and the digitization of their Sales Playbook have streamlined their operations, making them more efficient. Furthermore, the live updates feature has ensured that they stay abreast of the latest trends and developments, allowing them to make informed decisions and take timely action.

数量效益
  • Generated 1.5k qualified opportunities

  • Created 1.2k marketing nurture opportunities

  • Discovered 3.8k new contacts

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