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Bonnier Publications: Leveraging IoT for Data Democratization and Business Transformation
技术
- 分析与建模 - 机器学习
- 传感器 - 温度传感器
适用行业
- 消费品
- 电网
适用功能
- 销售与市场营销
用例
- 预测性维护
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 数据科学服务
挑战
邦尼尔出版社需要将其商业模式从印刷转向数字，以便在不断萎缩的杂志行业中生存和发展。他们设定了六个月的期限来实现这一目标，并向 Google Cloud 寻求帮助。
关于客户
Bonnier Publications 是一家总部位于哥本哈根的媒体公司，主要专注于北欧市场的特殊兴趣媒体。他们拥有忠实的读者群，他们的成功取决于读者群，B2C 业务占收入的 75%。
解决方案
Bonnier 与 IIH Nordic 合作，在 Google Cloud 的 BigQuery 平台上构建机器学习算法。该算法利用 BigQuery 的强大功能对消费者行为进行建模，并提供每个客户的 360 度视图。 Bonnier 使用该算法将客户数据输入 BigQuery 数据湖，使他们能够更好地了解客户的旅程。
运营影响
数量效益
相关案例.
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Case Study
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The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
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Hydro One Leads the Way In Smart Meter Development
In 2010, Ontario’s energy board mandated that time-of-use (TOU) pricing for consumers be available for all consumers on a regulated price plan. To meet this requirement, Hydro One needed to quickly deploy a smart meter and intelligent communications network solution to meet the provincial government’s requirement at a low cost. The network needed to cover Hydro One’s expansive service territory, which has a land mass twice the size of Texas, and its customers live in a mix of urban, rural, and remote areas, some places only accessible by air, rail, boat or snowmobile. Most importantly, the network needed to enable future enterprise-wide business efficiencies, modernization of distribution infrastructure and enhanced customer service. To meet these needs, Hydro One conceptualized an end-to-end solution leveraging open standards and Internet Protocols (IP) at all communication levels. The utility drew upon industry leaders like Trilliant to realize this vision.
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Whirlpool wanted to add connectivity to appliances and transform the company's relationship with customers. Traditionally, Whirlpool interaction with customers was limited to purchases made once every ten years. Connected washer and dryers provide exciting new features like remote management of start times and inter-machine communication.
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Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
