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boodmo: Enhancing Customer Acquisition with Google Cloud Platform and OWOX BI
技术
- 网络安全和隐私 - 身份认证管理
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 汽车
- 消费品
适用功能
- 销售与市场营销
服务
- 云规划/设计/实施服务
挑战
当 boodmo 于 2015 年首次推出时，可用的客户数据非常少。为了产生持久的影响，boodmo 必须自行收集和分析大部分信息。 boodmo 希望建立与客户的关系并进一步扩展，但它需要对其客户进行全面分析并确定有利可图的营销渠道。 boodmo 必须将多个来源的不同数据集中在一起，但没有简单的方法可以做到这一点。
关于客户
boodmo 是印度最大的汽车零部件在线市场，拥有庞大的正品和售后替换零件数据库，由全国 400 多家供应商提供。其平台提供单一、值得信赖的渠道，确保车主和汽车零部件经销商双赢。
解决方案
boodmo 向领先的 Google 合作伙伴和分析专家 OWOX 寻求帮助。 boodmo 使用专有的 OWOX BI Pipeline，将来自 Adwords、Google Analytics 及其网站的所有数据合并到 Google BigQuery 中。 boodmo 快速、轻松地可视化其分析并通过 Google Sheets 生成报告，并使用 Google Apps 脚本实现流程自动化。
运营影响
数量效益
相关案例.
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