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ManyChat > 实例探究 > Frazer Brookes 如何使用 Instagram 自动化来提高参与度并产生潜在客户
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Boosting Engagement and Lead Generation with Instagram Automation: The Frazer Brookes Case

技术
  • 分析与建模 - 机器人过程自动化 (RPA)
  • 应用基础设施与中间件 - 事件驱动型应用
适用行业
  • 玻璃
适用功能
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 物料搬运自动化
挑战
布鲁克斯的 Instagram 个人资料增长迅速,回复每一个故事提及、评论或直接消息变得越来越困难。
关于客户
Frazer Brookes 是第二代网络营销人员,也是业内最具影响力的人物之一,在 Instagram 上拥有超过 117,000 名粉丝。
解决方案
Brookes 与 Superstar Bots 的 John Preston 合作,使用 ManyChat 的 Instagram Automation 创建了一场参与活动。
运营影响
  • The implementation of Instagram Automation by ManyChat resulted in a significant increase in engagement and lead generation for Frazer Brookes. The automated responses to Story Mentions and messages made Brookes’ followers feel heard and valued, which in turn increased engagement by 40% for Stories. The automation also helped manage the large volume of messages from followers, allowing Brookes to maintain meaningful interactions despite the growing follower count. The use of Keyword Automation also proved effective in qualifying leads for Brookes’ Success Summit event. When Brookes participated in a live event, he encouraged viewers to direct message him with the keyword “Summit” to learn more, leading to increased sign-ups for the summit.

数量效益
  • 40% lift in Instagram Story engagement

  • 440 more organic leads since using Instagram Automation

  • 200 sales page views in a 30 minute time window

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