Iris > 实例探究 > 诞生于这片土地：阿迪达斯强大的体育营销策略

Born Of This Land: IoT in Sports Marketing Strategy

适用功能

挑战

面临的挑战是为阿迪达斯制定一项体育营销策略，以反映毛利文化与橄榄球运动之间的精神联系。

关于客户

客户阿迪达斯是一家全球运动服装品牌。

解决方案

解决方案是推出 2016 年阿迪达斯超级橄榄球球衣，为每个球队提供独特的设计，反映他们来自的土地，为球员和球迷创造一个强有力的意图声明。

运营影响

The use of IoT in sports marketing resulted in a more personalized and engaging experience for the fans. The content and social media campaigns were tailored to the unique identity of each franchise, creating a deeper connection between the team and its fans. The jerseys were not just a piece of clothing, but a symbol of the land and the culture that each team represents. This resonated deeply with the fans, creating a sense of belonging and pride. Furthermore, the use of IoT technology provided valuable insights into fan behavior and preferences, allowing for a more targeted and effective marketing strategy. This not only enhanced the fan experience but also improved the effectiveness of the marketing strategy.

数量效益

Increased fan engagement through personalized content and social media campaigns
Improved marketing effectiveness through targeted strategies based on fan behavior and preferences
Enhanced fan experience through the integration of IoT technology in sports marketing

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