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Botget: Pioneering Digital Transformation in Latin America through RPA
技术
- 分析与建模 - 机器人过程自动化 (RPA)
适用行业
- 金融与保险
用例
- 租赁金融自动化
- 物料搬运自动化
挑战
Javier Villa 创立的初创公司 Botget 发现了拉丁美洲机器人流程自动化 (RPA) 解决方案服务不足的市场。根据安永会计师事务所的数据,拉丁美洲占全球 RPA 需求的 15%,其中大部分需求来自寻求降低项目成本和提高效率的小型公司。然而,其中许多公司对该技术持怀疑态度,并没有看到它的好处。此外,项目成本高昂也是拉丁美洲公司面临的重大障碍。 Botget 面临的挑战是让这些公司相信 RPA 的价值并以具有成本效益的方式提供它。
关于客户
Botget 的客户主要是拉丁美洲的中小型企业 (SMB),他们希望降低项目成本并提高效率。这些公司代表了不同的细分市场,分布在该地区的不同国家。其中许多企业最初对 RPA 的好处持怀疑态度,需要帮助了解该技术。然而,通过 Botget 提供免费试用、POC 和 30 天保证的独特方法,这些公司能够看到 RPA 的价值,并采用该技术来改善其运营。
解决方案
为了应对这些挑战,Botget 采用了独特的方法。他们向潜在客户提供免费试用和概念验证 (POC),以展示 RPA 的价值。他们还提供 30 天的保证,承诺如果客户没有看到技术改进,将全额退款。这种方法有助于减轻对该技术的怀疑。此外,Botget 决定将 RPA 作为软件即服务 (SaaS) 提供,而不是作为常规项目。这种由 ElectroNeek 推动的模型显着降低了最终用户的成本,使小型公司更容易使用该技术。在运营六个月内,Botget 就获得了拉丁美洲的四个客户,服务于各个细分市场。
运营影响
数量效益
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