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Drift > 实例探究 > 通过漂移改善客户体验和转化:案例研究
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Branch Enhances Customer Experience and Conversion Rates with Drift

技术
  • 分析与建模 - 机器人过程自动化 (RPA)
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 设备与机械
  • 电信
适用功能
  • 销售与市场营销
用例
  • 交通监控
  • 交通模拟
挑战
Branch页面转化率低,资质标准复杂,网站流量转化为潜在客户难度较大。
关于客户
Branch 是一家提供移动链接和测量平台的公司,旨在满足营销人员在移动世界中的需求。
解决方案
Branch 实施 Drift Chat 来自动化资格认证、改善客户体验并提高转化率。
运营影响
  • The implementation of Drift has significantly improved Branch's buyer experience and sales cycle. Prospects now have the option to either fill out a form or chat live, providing instant resources and a more seamless process from end-to-end. This has resulted in happier customers. Previously, Branch used demo forms with many unnecessary steps that tied up their prospects and added barriers to getting a meeting on the books. Now, prospects can book a meeting on their own, sometimes even for later in the same day. This quick and streamlined process is one of the favorite features of Drift. Branch also used Drift Identify to target logged-in customers, offering personalized experiences that guided customers to their support portal, and even upselling and cross-selling visitors. This has helped in creating additional opportunities with current customers.

数量效益
  • Generated over 500K in upsell revenue in less than a year

  • Booked 22+ meetings per month through Drift

  • Captured 15.5% of emails with Conversation Starter Bot

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