Branch Enhances Customer Experience and Conversion Rates with Drift

The implementation of Drift has significantly improved Branch's buyer experience and sales cycle. Prospects now have the option to either fill out a form or chat live, providing instant resources and a more seamless process from end-to-end. This has resulted in happier customers. Previously, Branch used demo forms with many unnecessary steps that tied up their prospects and added barriers to getting a meeting on the books. Now, prospects can book a meeting on their own, sometimes even for later in the same day. This quick and streamlined process is one of the favorite features of Drift. Branch also used Drift Identify to target logged-in customers, offering personalized experiences that guided customers to their support portal, and even upselling and cross-selling visitors. This has helped in creating additional opportunities with current customers.

Generated over 500K in upsell revenue in less than a year

Booked 22+ meetings per month through Drift

Captured 15.5% of emails with Conversation Starter Bot