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CARTO > 实例探究 > Bringing Location Intelligence to Site Planning in Real Estate
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Bringing Location Intelligence to Site Planning in Real Estate

技术
  • 平台即服务 (PaaS) - 数据管理平台
适用功能
  • 商业运营
服务
  • 数据科学服务
  • 系统集成
挑战
Following seismic demographic, economic, and technological shifts across the city of London, JLL and London & Partners realized a modern site planning tool was needed that advertised the advantages of working in this global business center. JLL wanted to provide commercial Real Estate clients determining where to start, relocate, or expand operations with a solution that would process large volumes of data into accurate, precise, and up-to-date insights for clients without GIS expertise and accessible through a centralized application.
关于客户
As a Fortune 500 company, Jones Lang LaSalle, Inc. (JLL) operates nearly 300 corporate offices in 80 countries and manages a workforce exceeding 86,000. A leader in London’s property market for over 200 years, JLL provides Real Estate advice and services that help clients succeed in one of today’s most sought-after business districts. From location suitability, to site selection, through property procurement, JLL offers comprehensive, end-to-end client services that goes beyond traditional brokerage and consultancy firms.
解决方案
CARTO met these demands and with its technological platform delivered a Location Intelligence tool called, “GROW.London”. With GROW.London, JLL and London & Partners have been able to equip clients with relevant data and insights for making business locations decisions in 5 categories: competitiveness, connectivity, markets, talent, and living. As a web application, GROW.London presents these measures through a mix of charts and graphs alongside interactive maps. These maps display demographic increases in population, employment, and economic growth, existing and emerging key office markets, residential housing prices, and transportation network improvements impacting London’s competitiveness as a connected global business hub.
运营影响
  • Reduced time to insights for site selection in London’s business community
  • Prediction of potential site’s impact from future changes in demographics, markets, or transport network
  • More granular insights on office markets on whether to open, relocate, or expand into area
数量效益
  • GROW.London uses 10 years of historical data so clients have a better sense of market fluctuations.
  • The population reach within 30 minutes of Farringdon station before the Crossrail was about 2 million and after the Crossfail was approximately 3.4 million people, a catchment population increase of nearly 68%.

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