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Iris > 实例探究 > 鲸鱼观察者:激发儿童可持续行为改变
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BRITA and WDC's Sustainable Behavior Change Campaign: The Whale Watchers

技术
  • 传感器 - 温度传感器
适用行业
  • 塑料
  • 回收与废物管理
适用功能
  • 产品研发
用例
  • 机器人拆卸
挑战
儿童对环境和地球破坏的关注
关于客户
BRITA 和鲸鱼和海豚保护组织 (WDC)
解决方案
通过一本名为“鲸鱼观察者”的儿童读物,与 BRITA 和鲸鱼和海豚保护组织 (WDC) 共同发起可持续发展运动
运营影响
  • The campaign successfully raised awareness about the importance of sustainable practices and the role of individuals in preserving the environment. It engaged a wide audience, reaching 1.7 million people and growing the audience by 2,000 across social channels. The book, 'The Whale Watchers', sold 3,500 copies, prompting a second print run. The campaign also received extensive coverage, with 70 pieces across national, consumer, regional, and trade outlets. The competition to design a recycling bin further engaged schools, fostering a sense of responsibility and creativity among students while promoting sustainable practices.
数量效益
  • 1.7 million people reached with 2,000 audience growth across social channels.
  • 3,500 books sold with a second print run being processed.
  • 70 pieces of coverage across national, consumer, regional, and trade.

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