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BRITA's Greening Good Guide: A Sustainable Step Towards Reducing Single-Use Plastic
适用行业
- 塑料
- 回收与废物管理
适用功能
- 采购
- 销售与市场营销
用例
- 减废预测
挑战
我们面临的挑战是以积极的方式解决一次性塑料问题，并帮助人们做出微小的改变，以实现更可持续的生活。
关于客户
客户 BRITA 是一个希望将其认知从功能性和产品主导转变为鼓舞人心、目标主导和文化相关的品牌。他们的目标是解决一次性塑料问题并鼓励英国人养成可持续的习惯。
解决方案
解决方案是推出《绿色良好指南》，该指南列出了 10 项决议，旨在帮助英国人做出微小的改变，以实现更可持续的生活。这得益于综合公关活动、被塑料垃圾包围的 BRITA 大使的震撼形象、以大使为主角的喜剧小品，以及与影响者和 Good Housekeeping 的合作。
运营影响
数量效益
相关案例.
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