Carson Group's AI/ML Adoption for Enhanced Lead Scoring and Customer Acquisition

The Provectus Data and ML Engineering teams managed to deliver the lead scoring model within five weeks. Carson Group was quick to adopt the solution and take advantage of the results of the ML work in a matter of days. The delivered ML lead scoring solution took data from Salesforce, processed and analyzed it, and delivered the predictions to the sales and marketing professionals, making it easy for them to use the lead scores in their work. The ability to see the “potential to convert” score next to every lead enabled Carson to quickly look up promising clients, massively reducing the effort and time for conversion. This not only meant more efficient conversions for Carson’s clients, but also improved customer satisfaction, significant cost reduction, and better flexibility and scalability of the Carson Group business as a whole.

Highly accurate and precise ML model delivered in 5 weeks

Model accuracy of 96% with actual conversions predicted from new data hitting the eight-out-of-10 mark (recall of 88%, precision of 67%)

Significant reductions in operations costs for Carson’s BUs and clients