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实例探究 > Ceva Santé Animale's Sales Enablement Transformation with MicroStrategy Mobile App

Ceva Santé Animale's Sales Enablement Transformation with MicroStrategy Mobile App

技术
  • 平台即服务 (PaaS) - 连接平台
  • 分析与建模 - 预测分析
适用行业
  • 医疗保健和医院
  • 生命科学
适用功能
  • 销售与市场营销
  • 商业运营
用例
  • 远程资产管理
  • 预测性维护
服务
  • 系统集成
  • 软件设计与工程服务
  • 培训
挑战
In 2009, Ceva Santé Animale faced the challenge of empowering their sales representatives with a robust, multi-platform solution that could work seamlessly across various devices without the need for a VPN. The goal was to enable sales reps to create reports based on data filtered to their specific country, role, and responsibilities. Additionally, the solution needed to provide quick access to CRM, ERP, and sales data both online and offline, ensuring that sales reps could maximize their limited time with clients and avoid the inefficiencies of updating CRM tools at the end of the day.
关于客户
Ceva Santé Animale is a global veterinary health company specializing in the research, development, production, and marketing of pharmaceutical products and vaccines for pets, livestock, swine, and poultry. Founded in 1999, CEVA has grown to become the 9th largest veterinary health company in the world, with operations in 40 countries and annual revenue of approximately 700 million dollars. The company is dedicated to protecting animal lives, which in turn benefits human well-being. CEVA's mission is to provide innovative products and services that enhance the health and productivity of animals, ultimately contributing to the overall well-being of people worldwide.
解决方案
Ceva Santé Animale chose MicroStrategy as their solution provider after evaluating proofs of concept from MicroStrategy, Cognos, and Business Objects. The decision was driven by MicroStrategy's superior metadata and security model, which allowed for the creation of user-specific reports. CEVA built a sales enablement app on the MicroStrategy Mobile App Platform, integrating CRM, ERP, and sales data. This app provided sales reps with quick access to necessary data, even offline, enabling them to optimize their client interactions. The app also featured an integrated Google map view, allowing sales reps to reschedule their day efficiently. The implementation was swift, taking only three months from concept to production, and included data modeling, creating I-cubes, datasets, reports, and the first iteration of the application. The initial rollout saw 70 users, with plans to expand to 700 users across multiple countries. CEVA's future plans include developing additional iPad applications for local and corporate sales analysis, as well as a mobile phone application to further enhance the sales force's efficiency.
运营影响
  • The MicroStrategy sales app enabled sales reps to maximize their 15-minute client interactions by providing quick access to all necessary data, even offline.
  • Sales reps could focus on the right clients and optimize their schedules using the integrated Google map view, allowing for quick rescheduling in case of cancellations.
  • The app facilitated real-time updates and eliminated the need for sales reps to update CRM tools at the end of the day, enhancing their productivity.
数量效益
  • Initial user base of 70 sales reps, with plans to expand to 700 users across multiple countries.
  • CEVA experienced double-digit growth in revenue, reaching approximately 700 million dollars.

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