Iris > 实例探究 > 张啤酒的 #BFKB 活动：庆祝友谊和真实

Chang Beer's Successful Digital Marketing Strategy: A Case Study

适用功能

挑战

作为一个啤酒品牌，Chang 希望开展一场颂扬友谊和真诚的活动。

关于客户

Chang是一个专注于庆祝友谊的啤酒品牌。

解决方案

张聘请了泰国巨星 Weir Sukollawat Kanarot，并制作了一部讲述他在最好的朋友的帮助下成功的真实故事的电影。该影片在网上发布并通过多种渠道进行宣传。

运营影响

The campaign was a resounding success, achieving significant engagement and positive feedback. The use of a popular Thai superstar and a relatable story of friendship helped to create a strong emotional connection with the audience. The campaign also successfully utilized various digital platforms and services, demonstrating the effectiveness of a multi-channel digital marketing strategy. The success of the campaign has further solidified Chang Beer's reputation as a brand that understands and celebrates the importance of friendships.

数量效益

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