Iris > 实例探究 > Channel 4 合作：改变人们对 MINI 的看法

Channel 4 and MINI: A Partnership Driving Success

技术

挑战

MINI 希望改变其品牌形象并展示 MINI Clubman/Countryman 的多样化产品系列。

关于客户

客户 MINI 是一个以其单一车型形象和年轻女性个性而闻名的品牌。他们希望将 MINI Clubman/Countryman 展示为充满激情的合作伙伴。

解决方案

MINI 与 Channel 4 合作，为电视创作充满激情和冒险的故事，每辆车的驾驶座上都有 Channel 4 的人才。

运营影响

The partnership between MINI and Channel 4 resulted in a successful marketing campaign that effectively communicated the unique positioning of the MINI Clubman and Countryman. By featuring Channel 4 talent in the driving seat, the campaign was able to create engaging narratives that resonated with the audience and showcased the cars as partners in passion. This innovative approach not only disrupted traditional car advertising, but also aligned perfectly with MINI's new brand identity. The campaign was successful in driving significant traffic to the MINI Clubman and Countryman product pages, indicating a high level of interest and engagement from the audience. This demonstrates the power of strategic partnerships and innovative storytelling in marketing.

数量效益

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