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Coloplast improves visibility and streamlines workflows across the digital supply chain
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 医疗保健和医院
适用功能
- 产品研发
- 质量保证
用例
- 监管合规监控
服务
- 云规划/设计/实施服务
挑战
Coloplast, a Danish multinational company, was facing increasing pressure from regulators to adequately link claiming documents to promotional materials and provide a full audit trail. However, fragmented systems and processes made it difficult to achieve full visibility into their promotional materials. They were using an inefficient custom Microsoft SharePoint solution and simply sent Microsoft Word documents to auditors over email. The company relied on multiple, siloed systems and processes to manage their content. The company used email for many content management tasks and had no central repository for available content. This limited visibility into where and how assets were being used.
关于客户
Coloplast is a Danish multinational company that develops ostomy, continence, urology, wound, and skin care products and services that make life easier for people with sensitive healthcare needs. The company is facing increasing pressure from regulators to adequately link claiming documents to promotional materials and provide a full audit trail. However, fragmented systems and processes make it difficult to achieve full visibility into their promotional materials. They are currently using an inefficient custom Microsoft SharePoint solution and simply send Microsoft Word documents to auditors over email. The company relies on multiple, siloed systems and processes to manage their content. They use email for many content management tasks and have no central repository for available content. This limits visibility into where and how assets are being used.
解决方案
Coloplast implemented Veeva Vault PromoMats to improve the approval process for promotional materials. Vault PromoMats allows marketing to tie each claim directly to individual paragraphs of supporting evidence and store everything in a central system. Audit trails show the history of the workflow that produced the document to demonstrate that the process meets regulatory demands. Once their first project was completed successfully, the company standardized digital asset management on Vault PromoMats to combine creation, review, and distribution capabilities. Instead of documents and videos being stored on individual hard drives and cloud-based file sharing applications across the organization, Vault PromoMats gives users a single source of the truth for all approved content and assets in the cloud.
运营影响
数量效益
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