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Condé Nast Case Study
技术
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 产品研发
服务
- 软件设计与工程服务
挑战
Condé Nast, a renowned media and magazine brand, was facing challenges with its digital asset management system due to the introduction of over 7 million rich media assets representing more than 220 US and International Brands. The system was struggling in three critical areas: search, usability, and development. The average wait times for asset searches were upwards of 30 seconds per 100 results, making the search too cumbersome for regular use. As a result, editors started using expensive outside firms to source assets. Additionally, metadata and category additions required developer involvement, which delayed content updates by users. Lastly, there were long wait times for programmers to accommodate new features and workflows.
关于客户
Condé Nast is a globally recognized media company that houses some of the world's most celebrated and award-winning media and magazine brands. The company has a vast digital presence, with over 7 million rich media assets that represent more than 220 US and International Brands. These assets are managed through a digital asset management system, which was facing significant challenges in terms of search, usability, and development. The company needed a solution that could improve these areas and keep pace with user demand and content growth.
解决方案
Condé Nast turned to MarkLogic to build a faster and more comprehensive custom digital asset management (DAM) system. This new system provided sub-second search capabilities, delivering fast results even as asset volumes continued to increase. It also improved the user experience with custom interfaces that are intuitive and contain facets and search-suggests. The new system also offered advanced editorial capabilities, significantly reducing manual processes and enabling the quick creation of new editorial products. Furthermore, the system included metadata management features that empowered digital archivists and editors to easily create in-depth metadata and categories without developer involvement.
运营影响
数量效益
